iFocus Health team

Passion for meaningful change

Our passion for creating meaningful change for patients is what sets us apart. The iFocus team believes in the potential of our idea, and it truly shows in all of our work. We work tirelessly to bring a better tomorrow, and we're proud of every single member of our team.

Empowering better treatment decisions

iFocus Health empowers patients and caregivers with data-driven insights for informed ADHD treatment decisions. Our cutting-edge technology relieves the burden of decision-making, omits the guesswork, and leads to better outcomes for people with ADHD. Our mission is to transform ADHD treatment with an innovative, effective, and easy-to-use tool.

iFocus on a mission

Meet the founders

Scientists, product leaders, and entrepreneurs united by a single mission.

Adi Diner

Adi Diner, PhD.

CEO & Co-Founder

PhD in Physics from the Weizmann Institute of Science. 20+ years leading laser, biotech, and medical device development. A mother to a child with ADHD and an ADHDier herself.

Einat Sitbon

Einat Sitbon, PhD.

CTO & Co-Founder

Data scientist and expert in bioinformatics, AI, genetics, and advanced statistical analysis. 20+ years of experience in computational biology research and algorithm development.

Ravid Lazinky

Ravid Lazinky

CPO & Co-Founder

15+ years of product management experience building platforms for digital health. B.Sc. in Computer Science and MBA with healthcare focus from Duke University.

Guy Kol

Guy Kol

Chief Commercial Officer

Seasoned entrepreneur with 25+ years in biotech startups. Founder and board member at NRGene (TASE:NRGN). B.Sc. in Computer Science & Biology, M.Sc. in Human Genetics.

World-class advisors

Leading physicians, neuroscientists, and healthcare experts who believe in our mission.

Yanxia Zhang

Yanxia Zhang, PhD.

Machine Learning Advisor

10+ years in ML research. Expert in novel data-driven technologies to sense and understand human behaviors and solve real-world problems.

Yulie Klerman

Yulie Klerman

Market Access Advisor

12 years of expertise in medical devices, genomics, wearables, and AI/ML. Strong track record building partnerships with Cigna, United Healthcare, Kaiser, Merck, and more.

Reem Yunis

Reem Yunis, PhD.

Clinical Research Advisor

20+ years of multidisciplinary translational research including digital biomarkers and novel endpoints. PhD in Genetics from the Hebrew University of Jerusalem.

Benjamin Cheyette

Benjamin Cheyette PhD. MD.

Medical Advisor

Board-Certified Psychiatrist with 20+ years of practice. MD from David Geffen School of Medicine at UCLA and PhD in Molecular Biology, both funded by NIH scholarship.

Sarah Cheyette

Sarah Cheyette, MD.

Medical Advisor

Pediatric neurologist specializing in ADHD. Author of three books on ADHD covering behavioral symptoms, biology, and treatment approaches.

Prof. Daniela Kaufer

Prof. Daniela Kaufer

Neuroscience Advisor

Professor of Integrative Biology and Neuroscience, Associate Dean of Biological Sciences at UC Berkeley. Founder of Mend Neurosciences Inc.

Glen R. Elliott

Glen R. Elliott PhD., MD.

Psychiatry Advisor

Board-certified child and adolescent psychiatrist. Former Director of The Children's Center at Langley Porter, UCSF. Co-PI on the landmark Multimodal Treatment of ADHD (MTA) study.

Edward Hallowell

Edward (Ned) Hallowell, MD.

ADHD Expert Advisor

Board-certified child and adult psychiatrist and world authority on ADHD. Harvard Medical School faculty for 21 years. Founder of The Hallowell ADHD Centers.